Brøderne dahl
Brøderne Dahl is a leading Danish wholesaler specializing in products for plumbing, heating, ventilation, and air conditioning (HVAC), as well as water supply solutions. They cater to a broad range of industries, providing everything from pipes and fittings to advanced climate control systems. With a focus on quality, innovation, and expert service, Brøderne Dahl offers tailored solutions to meet the needs of modern construction and infrastructure projects, supported by efficient logistics and customer support.
I led the design process for a new e-commerce webshop, validating information and redesigning the website for enhanced focus on the main product, and with a livelier design.
Deliverables included:
UX strategy for optimized product findability
Comprehensive design system
Workshops and stakeholder alignment
Personalised frontpage
A key driver of the digital transformation was to deliver a personalized user experience. This is best showcased on the homepage, which has transformed into a dynamic hub, giving users quick access to relevant information like recent orders and featured products—making their experience more personalized, efficient, and user-friendly.
Quick access for power users
The new BD platform is designed for multiple user types, including power users. To enhance their efficiency, the platform supports keyboard navigation, quick access features, and direct product code input, streamlining workflows and improving overall productivity for advanced users.
Cross-Platform Experience
The development of the design system prioritized creating a seamless and consistent user experience across devices. While the majority of users are on desktop, the system was designed to deliver the same intuitive and cohesive experience on mobile, with minimal implementation effort, ensuring efficiency and scalability.