Marel
Marel is a global leader in advanced food processing solutions, dedicated to delivering innovative technologies and services for the meat, poultry, and fish industries. Founded in Iceland in 1983, the company has grown to serve customers worldwide, providing integrated systems that enhance efficiency, productivity, and sustainability. With a strong commitment to innovation, Marel develops cutting-edge equipment and software solutions that help processors improve yield, reduce waste, and ensure food safety.
I Developed the UX for a completely new app for business customers to order spare parts, ensuring alignment with design and back-end options.
Deliverables included:
Conducting interviews and presenting results to top management
Creating the app's architecture and menu structure
Aligning back-end, front-end, and design for review and implementation
Research for product fit
One of the main business driver are steel product. It is therefore very important for customer to get an accurate price. Now they can find that price them self - including their discount
Purchace flow
The checkout flow is designed to offer a seamless and efficient experience for end-users. By streamlining each step—such as cart review, payment processing, and order confirmation—users can complete transactions quickly and confidently
Scaleability and future proffing
A design system ensures a cohesive user experience through standardized components and guidelines. This streamlines design, enhances usability, and accelerates development, ultimately boosting efficiency, user satisfaction, and brand loyalty.